Cited domains
See which domains recur and the topics where they carry influence.
Source and citation analysis
Find the sources shaping AI answers in your market.
Find the sites shaping AI answers and the source gaps keeping your brand out of them.
Source and citation analysis studies the domains and pages used in AI answers. Fihrist shows which sources recur, which brands they support, and where the evidence is missing across your own website and the wider web.
Your website is not the only source defining your brand.
AI systems combine brand sites, publishers, review pages, communities, and structured data. A strong website is necessary, but being absent from trusted third-party sources can still limit visibility.
What you can learn
Source types
Separate publishers, reviews, communities, lists, retailers, and brand-owned sources.
Competitor source map
Find sources that support competitors while leaving your brand out.
Page-level opportunities
Move from broad domains to the exact pages and content patterns shaping answers.
How the analysis works
Define the market
Agree on the brand, competitors, audience, and source and citation patterns before measurement begins.
Collect comparable evidence
Run the same buyer questions across the same AI engines, with every finding linked to the answer behind it.
Turn the gap into work
Turn the findings that matter into source, content, brand, or technical priorities, then measure again.
fihrist.io/dashboard/insights/sources
What your team can do with it
- Understand the source ecosystem behind answers
- Find third-party gaps
- Target digital PR and content work
- Strengthen evidence on your own site
Frequently asked questions
Does every AI answer cite sources?
No. Citation behavior differs by engine and answer type, so findings must be qualified when explicit sources are unavailable.
Is publishing more on our own site enough?
Not always. Independent sources can be important signals of authority and verification.
Is this backlink analysis?
No. It studies sources used inside AI answers, not simply links between web pages.
Related pages
See where your brand stands in AI answers.
Request early access. We will help you define the market, competitors, and buyer questions worth measuring.
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