Category visibility
Track the buyer questions that define and narrow a category.
For ecommerce
Know which products AI recommends before shoppers click.
Measure category and product recommendations, the competitors included, and the sources influencing the shortlist.
AI tools increasingly help shoppers understand categories, compare products, and narrow choices. Fihrist measures where your brand and products appear in that decision process, then connects the gap to content, product evidence, third-party sources, and technical accessibility.
A product can lose the shortlist before a store visit ever happens.
Traditional analytics shows the traffic that arrives. It cannot explain a recommendation that sent the shopper elsewhere before the click. AI visibility measurement makes that earlier decision easier to see.
What you can learn
Product comparisons
See the attributes and alternatives used in recommendations.
Merchant and review sources
Find the external pages shaping product evidence.
Product data readiness
Identify technical and structured-data gaps that make products harder to understand.
How the analysis works
Define the market
Agree on the brand, competitors, audience, and categories, products, and buyer needs before measurement begins.
Collect comparable evidence
Run the same buyer questions across the same AI engines, with every finding linked to the answer behind it.
Turn the gap into work
Turn the findings that matter into source, content, brand, or technical priorities, then measure again.
fihrist.io/dashboard/insights
What your team can do with it
- See where products enter the shortlist
- Find winning competitor attributes
- Strengthen product evidence
- Connect merchandising and content work to measurement
Frequently asked questions
Is this the same as marketplace ranking?
No. It measures product and brand appearance in AI answers, which may draw from many retailers and independent sources.
Does structured product data matter?
It can make facts easier to interpret, but it is one part of a broader evidence and authority picture.
Can visibility be measured by category?
Yes. Questions can be organized around categories, needs, attributes, comparisons, and decision stages.
See where your brand stands in AI answers.
Request early access. We will help you define the market, competitors, and buyer questions worth measuring.
Request early access