Fihrist resources
Make sense of AI search.
Research, field notes, and practical guides for measuring and improving how brands appear in AI answers.
Featured · Guide
What is a sitemap, and why does it matter for SEO and GEO?
What is a sitemap, how does it work, and why does it matter for SEO and GEO? Learn XML sitemap types, best practices, and common mistakes.
Read articleLatest articles
Methodology
How do you measure AI visibility? The Fihrist methodology
How Fihrist measures AI visibility through question scope, samples, answer evidence, competitor comparison, and repeated measurement.
Guide
What is GEO? A practical guide to visibility in generative AI answers
What is GEO, how does it relate to AEO, and how can brands improve visibility in generative AI answers? A practical guide to the fundamentals.
Guide
What is AEO, and how do you improve your brand's place in AI answers?
What is AEO, how is it different from SEO, and how can brands measure visibility in AI-generated answers? A practical introduction.
Analysis
What McKinsey's State of the Consumer 2026 Means for AI Search (AEO)
McKinsey's 2026 report shows AI answers reshaping discovery and brand citations. See what the findings mean for AEO and AI visibility.
Featured analysis
What McKinsey's State of the Consumer 2026 Means for AI Search (AEO)
McKinsey's 2026 report shows buyers shifting to AI answers, open-web traffic down 8%, and only 1% of brand citations coming from brands' own sites. Here is what it means for AEO.
Read the analysis