Why does a sitemap matter for SEO and GEO?

For brands

Give every team one clear view of how AI sees your brand.

Connect brand perception, competitors, sources, content, and technical work in one measurable program.

Monochrome geometric artwork representing Fihrist AI visibility research

AI visibility crosses organizational boundaries. Brand teams care about the story, SEO teams about discoverability, communications teams about sources, and content teams about coverage. Fihrist connects those concerns to the same evidence and measurement cycle.

AI visibility crosses teams. The work still happens in silos.

When each team sees only one part of the problem, priorities compete and progress becomes difficult to prove. A shared view makes the gap, owner, expected effect, and next measurement clear.

What you can learn

Brand narrative

Track how engines describe the brand and which attributes recur.

Competitive position

See where alternatives earn the recommendation instead.

Source ecosystem

Understand which owned and third-party sources shape the story.

Shared action plan

Assign content, communications, SEO, and technical work to one measured outcome.

How the analysis works

Define the market

Agree on the brand, competitors, audience, and brand priorities before measurement begins.

Collect comparable evidence

Run the same buyer questions across the same AI engines, with every finding linked to the answer behind it.

Turn the gap into work

Turn the findings that matter into source, content, brand, or technical priorities, then measure again.

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Visibility

İİyi Sigorta
All modelsRun report

Visibility, share of voice, and citing sources are calculated from real engine runs.

Visibility

İyi Sigorta across ChatGPT, Gemini, Google AI Overviews, Perplexity, and Grok

38%±5% range+16 pts

İyi Sigorta appeared in 38% of the 320 sampled AI answers.

Visibility ranking

By mention frequency

BrandVisibilitySOVPerception
1İyi SigortaYOU38%34.481
2Pera Sigorta31%27.974
3Emir Sigorta22%18.669
4Zenka Sigorta14%11.277
5Mira Sigorta8%5.372
6Armut Sigorta3%2.666

Share of voice

Brand and competitors

İyi Sigorta34.4%
Pera Sigorta27.9%
Emir Sigorta18.6%
Zenka Sigorta11.2%
Mira Sigorta5.3%
Armut Sigorta2.6%

Average position

Position in answers that mention you

#1.60.3

Live product demo with the fictional İyi Sigorta account. Hover the charts; the demo also cycles through views on its own.

What your team can do with it

  • Align teams around shared evidence
  • Protect brand accuracy
  • Prioritize the highest-value gaps
  • Demonstrate change to leadership

Frequently asked questions

Which teams should own AI visibility?

Usually no single team can own it alone. Brand, SEO, content, communications, and technical teams each influence part of the result.

Can Fihrist detect incorrect descriptions?

It can surface recurring answer language and inconsistencies for review; your team decides the factual and strategic response.

How often should visibility be measured?

Often enough to detect meaningful change after work ships, without treating normal answer variability as a trend.

Related pages

See where your brand stands in AI answers.

Request early access. We will help you define the market, competitors, and buyer questions worth measuring.

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