Intent clusters
Separate discovery, evaluation, comparison, and decision questions.
Prompt and intent intelligence
Track the questions buyers ask AI.
See where your brand enters the conversation, where competitors take over, and which high-intent questions deserve attention.
Buyer prompt intelligence studies the natural-language questions people use while learning, comparing, and deciding. Fihrist groups these questions by intent and topic, then shows where your brand or a competitor becomes visible.
A keyword list does not capture a conversation.
People give AI tools context, constraints, and comparison criteria. Content built without that decision context can miss the need even when it targets the right phrase.
What you can learn
Topic coverage
See where the brand is strong or missing at question level.
Winning answer patterns
Study the claims and evidence attached to recommended brands.
Content briefs
Give your team the evidence it needs to turn measured gaps into focused briefs.
How the analysis works
Define the market
Agree on the brand, competitors, audience, and buyer questions before measurement begins.
Collect comparable evidence
Run the same buyer questions across the same AI engines, with every finding linked to the answer behind it.
Turn the gap into work
Turn the findings that matter into source, content, brand, or technical priorities, then measure again.
fihrist.io/dashboard/insights/topics
What your team can do with it
- Build a measurable prompt set
- Understand visibility by buyer stage
- Find high-intent content gaps
- Tie briefs to observed demand
Frequently asked questions
Where do the questions come from?
They are developed from the category, audience, buying journey, and real language used to compare options.
Are prompts the same as keywords?
No. Prompts often include needs, constraints, and follow-up context that a keyword cannot express.
Should every possible prompt be tracked?
No. A focused, representative set is more useful than an inflated list with little commercial relevance.
Related pages
See where your brand stands in AI answers.
Request early access. We will help you define the market, competitors, and buyer questions worth measuring.
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